Licensing Expo China
Date: July 15, 2020 09:00 – July 17, 2020 18:00
About Licensing Expo ChinaOrganized by UBM China, the Licensing Expo China aims to connect the most influential entertainment, character, fashion, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, retailers, and distributors. This is the meeting place for the huge potential of the China licensing industry, whether you are looking to spot trends, build strategic partnerships, or secure the rights to brands for your products. This is where you can find the right partners to expand and transform your business. UBM is the organizer of Licensing Expo Las Vegas (United States), Brand Licensing Europe (London, United Kingdom), and the publisher of the licensing industry’s most influential publication: License! Global. The global licensing exhibition China (LEC), hosted by Broadcom China, aims to facilitate the effective connection between the owners and agents of influential licensing categories such as entertainment, personas, fashion, art, and corporate brands with the manufacturers, licensees, and retailers of consumer goods. Licensing Expo is one of the top Licensing exhibitions in the global Licensing industry. It has been successfully held in Las Vegas, China Licensing Expo, Brand Licensing Europe in London, and Licensing Expo Japan. Among them, the global licensing exhibition, USA station is the world’s oldest and largest brand licensing exhibition. License!The publisher of Global. International licensing Association (LIMA) is the most influential and authoritative non-profit organization in the global licensing industry.LEC is the only partner in China for LIMA. Licensing Expo China is a 3-day event being held at the National Convention and Exhibition Center in Shanghai, China. This event showcases products like Consumer Goods Manufacturers, Influential Entertainment, etc. in the Sporting Goods, Toys & Games industry.
What is Licensing?Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool.
Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports, and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges, and universities and non-profit groups, to name a few.
Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. Licensing is a way to move a brand into new businesses without making a major investment in new manufacturing processes, machinery, or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it’s portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit in additional revenue (royalties), but also in exposure in new channels or store aisles.
Licensing Expo ChinaOrganized by UBM China, the Licensing Expo China aims to connect the most influential entertainment, character, fashion, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, retailers, and distributors. This is the meeting place for the huge potential of the China licensing industry, whether you are looking to spot trends, build strategic partnerships or secure the rights to brands for your products. This is where you can find the right partners to expand and transform your business.
Licensing Expo China by the numbers:
- 51 485 professional visitors
- 123 exhibitors
- 18 000 square meters of exhibition area
Expo participants are:
- Licensors, Licensing agents, Licensees in such areas as:
- Films / TV/ broadcast
- Museums / culture/ art
- Food & Beverage
- Automotive industry
- Fashion & Lifestyle