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South China Beauty Expo (SCBE)

July 4 - July 6

The South China Beauty Expo (SCBE) is an international trade fair focusing on the rapidly expanding sectors of the beauty and health industry. Established in 2020, the expo aims to conduct an annual festival themed around “consumption, technology, and fashion.” It is held at the Shenzhen Convention & Exhibition Center, located in the bustling city of Shenzhen, southern China. SCBE is collaboratively organized by Informa Markets, BolognaFiere Group, and Shanghai Baiwen Exhibition Co Ltd. These three organizations strive to position the expo as a pivotal gathering point for the beauty industry, not just within China, but extending worldwide.

The expo encompasses a multitude of topics, including consumer behavior, technology, and fashion. It serves as an excellent platform for showcasing innovative beauty brands and advanced health technologies, uniting stakeholders from across the supply chain, product design, and commercial trading sectors. On display at the expo is a diverse range of products and services, which include toiletries, personal care products, makeup products, professional beauty salon equipment, spa and wellness products, hair and nail care products, innovative digital retail solutions, and much more. Exhibitors at the expo represent a variety of industries, ranging from cosmetics manufacturing, health technology, product packaging and design, to retail. The visitors, typically industry professionals, include retailers, wholesalers, importers and exporters, as well as beauty experts.
The South China Beauty Expo (SCBE) will take place on 3 days from Thursday, 04. July to Saturday, 06. July 2024 in Shenzhen.
Product groups: beauty salon equipment, hair care products, health technologies, innovative digital retail solutions, makeup, nail products, packaging materials, personal care products, product packaging, spa and wellness products, …
Past editions:

26. – 28. July 2023

29. – 31. July 2021


30 Jul. – 01 Aug. 2020
Fair organizer
Shenzhen Informa Markets Creativity Exhibition Co., Ltd.
Desai Building,High-tech 1st Road South,Yuehai Sub-district,Nanshan District
Shenzhen, China
Shenzhen Convention & Exhibition Center,
Fuhua 3rd Rd., 518048 Shenzhen, Guangdong,


Shenzhen Convention & Exhibition Center
Shenzhen Convention & Exhibition Center, Fuhua 3rd Rd., 518048 Shenzhen, Guangdong, China
Shenzhen, Guangdong China
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