PGIE China Beijing 08. – 10. November 2026 | International Trade Fair for Marketing of Products with Geographical Indications

PGIE China (China International Protected Geographical Indication Products Expo) is a specialized trade fair dedicated to the protection, promotion, and international marketing of products with protected geographical indication (GI). The event takes place annually at the China International Exhibition Center (CIEC) in Beijing—a renowned exhibition venue in the Chinese capital, known for its excellent infrastructure, global connectivity, and strong political and economic significance. As a host city, Beijing offers ideal conditions for both domestic and international business development in the GI sector.

The expo is organized by Shanghai Golden Commercial Exhibition Co. Ltd., a seasoned trade fair organizer with proven expertise in delivering industry-specific events. PGIE China is also part of the GoldenFood Expo, a well-established trade fair network focused on the food and beverage industry.

The event is exclusively open to trade visitors, including producers, distributors, investors, government representatives, and professionals from the fields of agriculture, food technology, marketing, and law. It provides a vital platform for exchanging insights on current developments, regulatory frameworks, and global market opportunities in the field of GI products.
At its core, the expo highlights regional specialties and traditional goods that stand out due to their origin, unique production methods, and cultural significance. The range of products includes premium food and beverages, textiles, and artisanal handicrafts. In addition to showcasing these products, the expo also facilitates direct sales and trade—setting it apart from conventional informational events.
A distinctive feature of PGIE China is its holistic approach. Beyond product displays, the expo covers topics such as quality management, certification processes, legal protection of geographical indications, brand development, cultural identity, as well as research and innovation in production and packaging technologies.
With its strong focus on trade promotion, investment, and the development of international networks, PGIE China plays a vital role in strengthening regional economic cycles and enhancing global awareness of GI products. It is regarded as a key professional platform for stakeholders seeking to strategically leverage the added value of regional origin as a mark of quality and a powerful marketing asset.
The PGIE China will take place on 3 days from Sunday, 08. November to Tuesday, 10. November 2026 in Beijing.