LOUPE Asia Shanghai 30 Nov. – 03 Dec. 2027 | Trade fair for labelling, product decoration and printing

The “LOUPE Asia” — held under the name “Labelexpo Asia” until 2025 — is regarded as one of the leading trade fairs for the labeling, product decoration, web printing, and converting industry. This significant event takes place biennially in autumn at the Shanghai New International Expo Centre (SNIEC) in Shanghai, one of the most prestigious exhibition centers in Asia. The event is organized by Informa Markets, renowned for its extensive expertise in trade fair management.

The focus of “LOUPE Asia” is on the latest trends and technologies in label design, printing, and processing techniques, with a special emphasis on environmentally friendly approaches in digital label technology. Exhibitors showcase a wide array of products and services, including digital and conventional printing machines, innovative label and packaging materials, finishing and processing systems, RFID and security solutions, as well as advanced software and interactive technologies, die-cutting tools, cutting plotters, rollers, inks, and coatings.

In addition to presenting digital label technology and eco-friendly solutions, the fair enriches its program with lectures and workshops, product launches, and live machine demonstrations.
LOUPE Asia attracts experts and professionals from various segments of the label and packaging industry, offering them an ideal platform for exchange and networking. Highlights of the event include the “Label Industry China Awards” and specialized forums with industry experts, serving as a central hub for printing and processing professionals as well as label designers.
As part of a global series of trade fairs aimed at strengthening and promoting the industry worldwide, “LOUPE Asia” underscores its international significance. The SNIEC venue impresses with its remarkable infrastructure and first-class facilities. Its central location in Shanghai ensures excellent accessibility by public transport, car, or airplane, highlighting Shanghai’s global importance as a commercial and industrial hub.
The LOUPE Asia will take place on 4 days from Tuesday, 30. November to Friday, 03. December 2027 in Shanghai.