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Marca China Shenzhen 26. - 28. June 2024 | Private Label conference and exhibtion 1

Marca China Shenzhen 26. – 28. June 2024 | Private Label conference and exhibtion

January 16, 2024

The “Marca China International Private Label Fair (Marca China)”, held annually at the Shenzhen Convention & Exhibition Centre (Futian) in Shenzhen, is a leading trade fair dedicated to the wholesale and private label sector. Organized by BolognaFiere China Ltd., one of the leading trade fair organizers, it serves as a central platform for manufacturers from various industries to present their products and services to a broad audience and strengthen their presence in both the Chinese and international markets..

The fair focuses on key topics such as food, non-food items, packaging, services, beauty and personal care products, and pet products, with special emphasis on quality, sustainability, and innovation. The range of exhibits is diverse and includes fresh and preserved foods, organic products, beverages, health and hygiene products, household and leisure items, pet food, and much more. A highlight is the focus on “Made in China” products, known for their high quality and authenticity.
A highlight of the fair is the “International Private Label Selection (IPLS) Award”, which recognizes outstanding new products and innovative ideas in the private label sector. Additionally, there is a special “New Consumer Products Zone” dedicated to the latest trends in private label goods from both domestic and international markets. The “E-Marca” section allows top e-commerce platforms to participate in e-commerce live streams and product selection events to explore new solutions for e-commerce marketing. Another highlight is the professional forum, where experts, retailers, and brand owners discuss the latest trends and current topics.
Exhibitors from various sectors, including food production, packaging industry, logistics, and service sector, present themselves here. The main visitors include retailers, importers, as well as national and international buyers.
Thanks to its strategically advantageous location and good accessibility by various means of transport, the fair location in Shenzhen is an ideal meeting point for professionals from all over the world. The Marca China Fair reflects the growth of the private label market and emphasizes the important role of Shenzhen and China in the international trade and industrial landscape.
Visitors and exhibitors meet for the 2nd time on the Marca China on 3 days from Wed., 26.06.2024 to Fri., 28.06.2024 in Shenzhen.

26.06.2024 – 28.06.2024*

Wednesday – Friday, 3 days

Trade Show Contact

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Year of foundation:

Fair location:

Shenzhen Convention & Exhibition Center,
Fuhua 3rd Rd., 518048 Shenzhen, Guangdong,


for trade fair date in Shenzhen

Fair organizer

Ronbo BolognaFiere Shanghai Ltd.
401, Building 3, 600 North Shaanxi Rd.
200041 Shanghai, China

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Past editions:

  • 06. – 08. June 2023

Product groups: associations, care products, food, general merchandising, household articles, leisure articles, literature, private label market, …

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